Feeling stuck in a low-revenue and frustrated customer cycle? Break free from conflict and learn how to make everyone walk away happy.
Unsure how to differentiate yourself in a busy market without slashing profits? Worried weak sales skills will doom your small business efforts? Need to generate higher ticket averages and fewer callbacks?
Joe Crisara was once a struggling home service contractor. He's now a worldwide educator, entrepreneur, and author who is inspiring everyone from startup managers to Fortune 1000 companies with his unique process. And now he's ready to reveal his trusted playbook to help you double your income while staying confident in your ethics.
What Should We Do? is a down-to-earth primer on persuasion, selling, presentation, and closing. Full of boots-on-the-ground anecdotes and eye-opening insights, it offers a principle-centered system that helps everybody come out on top. And by following Uncle Joe's passionate coaching, you'll soon be seeing successes beyond your wildest imagination.
You'll discover:
An honest, step-by-step sales approach that ensures small businesses thrive
How operating with integrity can lead to growing profits and increased value
Easy-to-digest summaries that help keep your company on an upward trajectory
Sample dialogues between contractors and clients so you can go into every situation with confidence
The key question you need to be asking, tons of downloadable bonus tools, and much, much more!
What Should We Do? is the definitive field guide for anyone managing a blue-collar business. If you like actionable advice, authentic examples, and conversational guidance, then you'll love Joe Crisara's must-have manual.
Buy What Should We Do? to map out your next steps today!
Reviews
"From $471,000 of debt to completely debt-free within five years, Joe Crisara has achieved success he never dreamed possible by applying timeless success principles. He knows how to make others succeed by magnifying their income as service providers."
- Jack Canfield, International Best-selling Author of The Success PrinciplesTM
"For every home service salesperson competing on price, you've got to read this book. In just the first few pages you'll get paradigm shifts that can change the trajectory of your life. You've got to read this book!"
- Amanda Holmes, Keynote Speaker, Co-Author of the Bestseller, The Ultimate Sales Machine
"Joe understands how to transform home service professionals into respected sales leaders who master the customer experience."
- Jeb Blount, Founder and CEO of Sales Gravy, Keynote Speaker, Author of Fanatical Prospecting

"What is the #1 reason service businesses fail? It is the lack of customers or sales. If you want to succeed, you must master persuasion and influence. These are the skills you can learn in Joe Crisara's book What Should We Do?"
- Kurt Mortensen, Author of Maximum Your Influence, Persuasion IQ, Laws of Charisma, and the Podcast Maximize Your Influence

"'Your ego is not your amigo!' If you're looking for a trusted playbook to run a successful home services company, Uncle Joe delivers. His years of experience, tactics, and beliefs put to use with successful outcomes are right in this book. He gives you the tools to help, but you have to take action because ambition without action is useless. No zero days!
- Chris Yano, CEO of RYNO Strategic Solutions, Host of the To The Point Home Services Podcast, RYNOss.com
"Joe starts with helping contractors mentally believe they can hit new goals, and then he spells out the practical steps to elevating the trajectory of their business."
- Tom Howard, VP of Customer Experience, ServiceTitan